Like it or not, people seek reassurance before purchasing anything. They are online researching every product or service before pulling the trigger (both low ticket and high ticket purchases). Just think about what you do before you purchase anything these days…
In fact, in a recent study, it was reported that 91% of 18-34 year olds trust online reviews as much as personal recommendations and 93% of consumers say that online reviews influenced their purchase decisions.
Your prospects and clients ARE searching for you, your product, or service online before making the purchase decision. If you don’t have a compelling web or social presence (at a minimum), add that to the top of your list, as those are now non-negotiables in the business commerce world. But a mere presence is just one aspect of a much bigger picture...
I’ve run many businesses, and have consulted with even more over the years, and one thing holds true for every single business out there… the necessity for qualified leads and ideal customers. Another reason why target marketing is a “non-negotiable” for EVERY business.
In the game of business, the best marketer wins (yes, even over those with the best product or service). If a business can’t attract the attention of their target audience, even if they have the best product or service out there, their business already has one foot in the grave.
The other thing I know with 100% certainty is the only constant in business is change. The ever-evolving need to be newer, better and different couldn’t be more imperative in today’s business climate.