I hope we can agree that your target audience is more likely to do business with you (or your company) if they trust you (or your company), right?
So why not use these effective strategies to capture the attention and trust of your target audience?
Without getting into the nitty-gritty, effective PR puts you on the map, and makes it possible for internal and external audiences to be aware of who you are, what exactly you do, and how you do it.
Once your audience knows you exist, and are aware of your presence (and when you offer a sought-after product or service), people will gravitate to you. THEY will seek YOU out.