Already Enrolled? Log In Here

The Ultimate Credibility-Building Marketing Strategy You’re NOT Implementing In Your Business Right Now...

And 9 Pretty Compelling Reasons to Start!

As far as marketing goes, it seems like we all dedicate at least 90% of our resources ensuring our digital and online marketing efforts are covered (at least as much as we have the bandwidth to handle, right?) And we do this because our prospects and customers ARE online and every business to a certain extent needs an online presence to be found these days... 

Did you know that 93% of customers will search for
and read online reviews and posts before buying a product or service? 

Like it or not, people seek reassurance before purchasing anything. They are online researching every product or service before pulling the trigger (both low ticket and high ticket purchases). Just think about what you do before you purchase anything these days… 

In fact, in a recent study, it was reported that 91% of 18-34 year olds trust online reviews as much as personal recommendations and 93% of consumers say that online reviews influenced their purchase decisions. 

Your prospects and clients ARE searching for you, your product, or service online before making the purchase decision. If you don’t have a compelling web or social presence (at a minimum), add that to the top of your list, as those are now non-negotiables in the business commerce world. But a mere presence is just one aspect of a much bigger picture...

I’ve run many businesses, and have consulted with even more over the years, and one thing holds true for every single business out there… the necessity for qualified leads and ideal customers. Another reason why target marketing is a “non-negotiable” for EVERY business.

In the game of business, the best marketer wins (yes, even over those with the best product or service). If a business can’t attract the attention of their target audience, even if they have the best product or service out there, their business already has one foot in the grave. 

The other thing I know with 100% certainty is the only constant in business is change. The ever-evolving need to be newer, better and different couldn’t be more imperative in today’s business climate.  

What are you doing to separate yourself from your competitors so you can create an ongoing pipeline of qualified prospects and build an ideal customer base? 

If you don’t have a good answer for that, here’s one marketing strategy I can pretty much guarantee you aren’t implementing in your business (and if you are, I’m guessing not implementing it as effectively as you could be) to get you those qualified prospects...  

This marketing strategy is not some new tactic or trend. On the contrary, it’s been around since the late 1800’s. 

This marketing strategy, when executed properly will not only get you seen by your target audience, it will get you seen as: 

  • An “Expert” in Your Field or Industry
  • Credible 
  • Confident in Your Capabilities
  • Committed
  • Authentic and Genuine
  • A Value Creator  
  • Empathetic and Respectful 
  • Accountable
  • Trustworthy

I’d say those are 9 pretty compelling reasons to start integrating this strategy into your marketing plan. You’ve heard of it before…It’s called Public Relations (abbreviated PR); and in my experience, it’s one of the most underutilized secret weapons in marketing ever created (for any business). 

First and foremost, PR has the uncanny ability to produce immediate results. If done right, not only is it extremely cost effective (PR can help you reach your marketing objectives at a fraction of the cost of paid advertising/media), it reaps invaluable rewards of instantaneous credibility, massive leveragability and it attracts the RIGHT target audience into your pipeline. 

Receive forever access to ALL live event recordings for the Create Your Dream Business Challenge (Aug. 27-Sept. 2) ...

Receive forever access to ALL recordings for the Create Your Dream Business Challenge and the Pivot & Thrive Challenge


One of the most important words that should have jumped out at you in that list is “Credible”. Why? Because credibility in any business is your highest and best currency. 

Credibility builds trust. Trust builds rapport. 
Rapport builds loyal clients. 

I hope we can agree that your target audience is more likely to do business with you (or your company) if they trust you (or your company), right? 

So why not use these effective strategies to capture the attention and trust of your target audience? 

Without getting into the nitty-gritty, effective PR puts you on the map, and makes it possible for internal and external audiences to be aware of who you are, what exactly you do, and how you do it.  
Once your audience knows you exist, and are aware of your presence (and when you offer a sought-after product or service), people will gravitate to you. THEY will seek YOU out. 

The Power of Third-Party Social Proof

A successful PR campaign builds instant credibility and notoriety of your company by generating third-party social proof. Third-party social proof again is vital in today’s business climate. Remember that statistic I gave you earlier? 93% of customers will search for and read online reviews and posts before buying a product or service. This is called third-party social proof. Surely this explains why PR is more effective than paid advertising. It’s all about the source(s) it is coming from… people are less skeptical when information is presented through PR channels like trusted digital platforms, tv, radio, print, newswire, etc. So now you might be wondering… Why aren’t all businesses doing this?

Mainly because they don’t know how!

Not knowing how to do something often comes with the overwhelm of learning how to do something. Which is why a lot of businesses will hire outside companies to handle their PR campaigns. 

As business owners we are led to believe that PR requires some magic formula that only these PR agencies have access to. Honestly, there are some really great companies out there that can help you develop and execute great PR (in fact, I can give you a few recommendations in the “Lee Recommends” section on my website). However, the biggest downside to hiring any outside firms is they can be very expensive and they may or may not deliver what they promise. 

Remember, just like any other business they are performing solely from a financial interest, and they will only have a superficial understanding of your business. 

So where does that leave the businesses out there that don’t have the money or the ability to gamble on the results? 

They do what I have done for the last 15 years…Do it themselves. 

What most companies fail to realize is, PR is not difficult to implement, you just need the right formula and dedication to see it through. 

There are no BIG secrets to effective PR... 
Just things you haven’t learned yet. 

I’ve spent the last 15 years studying public relations... refining existing strategies, discovering new angles, testing new approaches, etc. If you decide to tackle this on your own (and I really hope you decide to), just remember it begins with establishing a good, solid foundation. Building a strong foundation allows you to pivot and maximize your leveraging capability and reach. The biggest obstacle in implementing effective PR is usually the business owner....

Honestly, who has the time?! 

Learning something new takes both time and commitment, and most business owners don’t have the time or the bandwidth to tackle something new. Let’s face it… How many things are on your to-do list that you know could very well move the dial, but you just can’t seem to find the time to get them started? 

There is also a ton of information out there…

How do you separate fact from fiction? Who’s the real expert? Who do you trust? How do you know it’s good information? In my experience, there’s nothing more expensive than bad information, so research wisely. 

Executing PR on your own also requires trial and error (I like to call it research and development), and just like any other marketing strategy it can often result in failure and frustration until you get the formula right.  

With all that being said, PR is one of the most impactful and highly leverageable marketing strategies you can ever implement in your business. 

When you do it yourself or “in house” you gain the invaluable benefits of: 

  • Developing your own media contacts and nurturing those relationships for yourself (right now and for the future)
  • Momentum… Ongoing PR generates momentum which continues to scale over time. When you do it “in-house” you remain in complete control of your content and campaigns, allowing you to leverage and accelerate at your own pace
  • Spending your time, energy, and money on the PR initiatives themselves… not in addition to paying a PR agency or firm 

Now all you need to do is make the commitment to do it and learn how to get started. 

So where do you begin?  

What if I told you I could cut that learning curve out completely and offer you a proven model and step-by-step blueprint for creating and executing effective PR for your business? 

The PR Solution

For over 15 years I’ve studied PR. I have done this for one reason and one reason only. Because it’s worth it. The results are irrefutable. 

I’ve taken all of that research and development over the last 15 years and packaged it into a digital online course to help companies just like you be able to do this for themselves. 

I call it the PR Solution. An all-inclusive course to help you easily develop and design your own successful PR campaigns that you can leverage alongside your current marketing initiatives for maximum reach and exposure. 

Providing the Roadmap...

This course will provide you with a roadmap to reaching your target audience and deliver your message in the most cost effective way. 

This course includes 13 modules with accompanying exercises and worksheets to help you create your own unique PR framework. You’ll get everything you need to design, create and execute effective PR campaigns for your business. 

You’ll learn how to streamline these efforts into your current marketing initiatives for massive leveragability and reach. I’ll even show you how to build your own media list (just like the PR agencies do)!

Get my PR Solution Course...

Receive Exclusive $50 Instant Rebate

In this course, you’ll also discover “What Not To Do” so you can avoid those common “beginner mistakes” with your PR campaigns. 

I’ll also reveal how to attain FREE PR along with some of the best practices I’ve discovered, tested, and currently implement within my companies. 

Act now and get a $50 instant rebate!

Receive forever access to ALL live event recordings for the Create Your Dream Business Challenge (Aug. 27-Sept. 2) ...

Receive forever access to ALL recordings for the Create Your Dream Business Challenge and the Pivot & Thrive Challenge

© 2021